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All markets consist of two major components: retailers and consumers. These people sell and buy different goods, for example appliances, cosmetics, electronics, entertainment, and furniture, or services, wireless, satellite connection, pedicure, and the like. Consumers refer to individuals or households who use generated goods and services. In order to maintain the balance on the market consumers have to be satisfied. Consumers are the moving forces of every market. They determine what product is to be manufactured, set the demand on this or that type of goods, define the trends in the sphere, as well as cause the changes on the market. Consumers are people who accept the manufactured goods in exchange for something worthy, at the present time, - for the money. Today, in the world of incredible competition consumers are kept satisfied. A retailer who loses its client will not survive. That is why consumers are like warning signs. If the quality of goods and services worsens, the warning signs come in form of complaints and negative feedbacks.